Lee Cee

Senior Creative Director

Some people do strategy. Some do execution. I never really saw the point in choosing. 10+ years across beauty, music, wellness, fashion, tech and Web3. Brand, campaigns, film, motion, ads, 3D. Lately, deep in AI and workflow design.

I can set direction, build systems, and still get hands dirty.

Toolbox:Weavy, Adobe Creative Suite, Premiere Pro, After Effects, Blender, C4D, Figma, ChatGPT, Claude, OpenClaw, Gemini 3, Nano Banana, VEO 3, Kling AI, SEEDANCE, n8n

Selected Work

12 Projects
McDonald's TVC

MCDONALD’S TVC

Directed a slapstick six-second TVC for the McCrispy Chicken launch.

VIDEODIRECTING
HYPE Partners

HYPE

Creative direction across launches spanning identity, motion, film and AI-led creative.

CREATIVE DIRECTIONBRANDMOTIONAI
Raiku motion graphic

RAIKU

Co-designed campaign UI, social templates and motion films with Raiku’s design lead across the wider launch system.

CREATIVE DIRECTIONMOTIONBRAND
Universal Music / Illuminator

UNIVERSAL MUSIC / ILLUMINATOR

Motion and campaign design for Universal’s Illuminator platform across artist content and rollout assets.

MOTIONDESIGNGRAPHIC DESIGN
nuHuman

NUHUMAN

Brand identity and launch creative for a next-gen wellness destination in Bali.

BRANDINGCREATIVE DIRECTION
Deploy

DEPLOY

Motion design using After Effects, AI and Figma for Web3-led launch content.

MOTIONAIWEB3
THRUST

THRUST

Launch video creative and execution for a Web3 project.

VIDEOWEB3
ARCH

ARCH

Led animation and motion for ARCH, shaping key sequences and moving brand assets into a sharper launch system.

MOTIONBRANDVIDEO
FaceGym

FACEGYM

Creative direction and performance-led social campaigns, with brand work.

CREATIVE DIRECTIONPERFORMANCEBRAND
Vuse

VUSE LIQUID COLOUR

Motion, 3D and asset creation across SKUs and products.

MOTION3D
arc.fun

ARC.FUN

Creative Lead across identity, motion, UI, and launch assets for an AI crypto product on Solana.

BRANDCREATIVE DIRECTIONAIMOTION
Škoda

ŠKODA

Assisted creative direction across digital launch assets.

CREATIVE DIRECTIONDIGITAL
OpenRide

OPENRIDE

Shoot, edit and social assets across film, motion and creative direction.

FILMMOTIONCREATIVE DIRECTION