Senior Creative Director
Some people do strategy. Some do execution. I never really saw the point in choosing. 10+ years across beauty, music, wellness, fashion, tech and Web3. Brand, campaigns, film, motion, ads, 3D. Lately, deep in AI and workflow design.
I can set direction, build systems, and still get hands dirty.
Directed a slapstick six-second TVC for the McCrispy Chicken launch.
Creative direction across launches spanning identity, motion, film and AI-led creative.
Co-designed campaign UI, social templates and motion films with Raiku’s design lead across the wider launch system.

Motion and campaign design for Universal’s Illuminator platform across artist content and rollout assets.
Brand identity and launch creative for a next-gen wellness destination in Bali.
Motion design using After Effects, AI and Figma for Web3-led launch content.
Launch video creative and execution for a Web3 project.
Led animation and motion for ARCH, shaping key sequences and moving brand assets into a sharper launch system.

Creative direction and performance-led social campaigns, with brand work.

Motion, 3D and asset creation across SKUs and products.
Creative Lead across identity, motion, UI, and launch assets for an AI crypto product on Solana.

Assisted creative direction across digital launch assets.

Shoot, edit and social assets across film, motion and creative direction.