arc.fun

Led the brand and rollout for arc.fun, working closely with leadership across time zones while managing a small team of three creatives. I built the visual system from the ground up across logo, palette, iconography, typography, UI, motion, and wider campaign assets.

Alongside the core identity, I directed and delivered launch content across teasers, announcements, social, visualisers, product updates, and release moments. AI tools were part of the workflow for rapid concepting and production, helping the team move fast without losing consistency.