Animation and motion direction for ARCH, developing key visual sequences and brand assets around the identity film so the launch felt sharper, more coherent and more ownable.
ARCH needed motion that felt considered, premium and locked to the identity rather than generic launch gloss. The aim was to give the film stronger structure, better pacing and a clearer visual language around it.
I led the animation and motion direction, shaping key sequences and supporting brand assets so the film and surrounding rollout felt like part of one system.