creative direction / performance / brand
FaceGym
Creative direction and performance-led social work at an early growth stage, helping build momentum as the brand scaled beyond London.
The Brief
FaceGym was expanding beyond its first King’s Road store and needed new creative layers to support early growth across social, packaging and rollout visuals.
The Idea
I helped elevate the existing brand with fresh social content, new packaging directions and broader asset thinking that matched the energy of the business as it scaled.
The Result
Within a year, FaceGym’s Instagram jumped from 30k to over 110k. Short videos started going viral, engagement lifted fast, and the buzz helped open doors in LA and New York.