video / directing
McDonald's TVC
A fast six-second launch film for the McCrispy Chicken, built around a simple slapstick setup and cut to land quickly with younger audiences.
What I Did
Directed and co-produced the spot with ohmyGosh and TBWA Worldwide, building the whole film around one gag: someone tries to make the burger at home, makes a complete mess of it, then gives up and goes to McDonald’s.
The job was to keep it sharp, readable, and funny inside a very tight runtime, while still making the product feel like the obvious payoff at the end.
