nuHuman

Built the brand from the ground up for nuHuman, covering naming, brand strategy, visual identity, and the wider launch system for a wellness destination built around longevity, recovery, movement, and hospitality.

Led the creative direction across the rollout, shaping the identity, early social content, website direction, art direction, and the visual toolkit used across digital, spatial, and physical touchpoints. The aim was to make it feel premium, sharp, and contemporary without slipping into generic wellness cues.