creative direction / brand / motion / campaign ui
Raiku
Co-designed campaign UI for web, built social templates, and storyboarded and co-created animation films inside a wider brand system shaped for launch.
What I Did
Worked closely with Raiku’s design lead to push the project beyond static brand assets, co-designing campaign UI for the website, shaping social templates, and helping build out the wider launch system.
That also meant storyboarding and co-creating animation films, turning the identity into motion-led assets that could explain the product, support launches, and give the brand a sharper visual language across touchpoints.
