creative direction / brand / motion / AI

HYPE

Creative direction across launches spanning identity, motion, film, and AI-led creative, built for founders moving fast and needing sharp work across multiple touchpoints.

Creative DirectionBrandMotionAI
What I Did

Led creative direction across a mix of founder-led launches, shaping brand systems, motion language, content, and rollout thinking across different products and release moments.

The work sat between strategy and execution, building the visual direction, tightening how things showed up in public, and pushing ideas through fast across identity, film, motion, decks, and AI-assisted creative.